Creators Are Brands Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson
Jul 23, 2025
Courtney Johnson, a LinkedIn strategist who leads the Level Up on LinkedIn cohort, shares her rule-breaking approach to content. She explains why polished “perfect” posts stall growth. She outlines the phone-notes trick for idea capture. She recommends starting on LinkedIn, repurposing vertical video, and posting imperfectly to overcome analysis paralysis.
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Capture Ideas In Phone Notes And Repurpose
- Capture ideas in your phone notes during everyday moments; you have 'money' in those notes.
- Repurpose existing posts repeatedly instead of chasing new ideas daily.
One Hit Can Be Ten Pieces Of Content
- Creators rarely need endless new ideas; one strong post can be repurposed into many variants.
- Courtney says even five posts can be reworked into ten different formats to scale output.
Repurpose Vertical Videos To LinkedIn
- Repurpose vertical videos from TikTok/Reels to LinkedIn because LinkedIn is prioritizing that format.
- Focus on content about skills, leadership, or motivation for better promotion on LinkedIn.