Dr. Matthew Daugherty (ResearchGate, LinkedIn, e-mail) of the University of St. Augustine, Department of Physical Therapy is interviewed by Antigone Vesci regarding a presentation he gave at the 2020 Virtual AAOMPT Conference titled, “That's not my brand, is It? How to market your OMPT in 2020.” This episode contains information that will be interesting for practitioners who want to explore topics such as brand awareness, relationship marketing, perceived quality, social media and online marketing, and word-of-mouth marketing as they relate to OMPT.

Find out more about the American Academy of Orthopaedic Manual Physical Therapists at the following links:

Research - Daugherty Interview