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Recession Clears Room For New Winners
- Recessions prune large incumbents and create opportunity for new authors to grow.
- Thomas Umstattd Jr. compares recessions to forest fires that kill old trees so new ones can flourish, explaining why planning matters now.
Adjust Pricing And Supply For Inflation
- Study specific recession effects like inflation, paper costs, and China lockdowns to adapt book pricing and supply plans.
- Thomas details how inflation affects pricing and paper supply so authors can adjust production and pricing choices.
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