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Launching Covet From San Diego
- Sarah returned west and launched Covet PR in fall 2014 after working on product launches like Suja Juice.
- One client grew into many as niche focus and word-of-mouth expanded the agency rapidly.
Power Of A Narrow Niche
- Niching to wellness CPG gave Covet distinct market positioning and organic growth.
- Specialization attracted clients seeking experts rather than generalist agencies.
Protect Your Core Focus
- Say no to opportunities that dilute your core competency even if they bring revenue.
- Expand into adjacent verticals that fit your brand rather than new unrelated services.