Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#188 How Traditional Media Drove $100K+ in Plumbing Leads

26 snips
Apr 22, 2025
Guest
Tony Castellucci
Tony Castellucci from Wanamaker Advertising, an expert in lead generation for home service companies, shares eye-opening insights on boosting your business through smarter marketing. He explains why optimizing your Google My Business is now crucial for attracting local leads. Discover how traditional media like TV and radio can still be effective in a digital world, especially with a strategic approach. Castellucci emphasizes the importance of blending traditional and digital methods while tracking ROI to enhance brand visibility.
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ANECDOTE

Radio Boosted Closing Rates

  • Wilson Plumbing started radio advertising with a modest budget after running out of digital ad money.
  • Radio helped increase closing rates and improve the quality of inbound leads.
ADVICE

Blend Digital with Traditional

  • Combine digital and traditional media to amplify marketing scale and effectiveness.
  • Use TV and radio to boost brand awareness and drive digital leads.
ADVICE

Use 20-Minute Lead Attribution

  • Track inbound leads within 20 minutes of a commercial airing to measure TV lead generation.
  • Focus on closing rates and average ticket size to evaluate media effectiveness.
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