two & a half gamers Mobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANR
This is no BS gaming podcast 2.5 gamers special OG session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Eric Futoran from https://embrace.io/ Youtube: https://youtu.be/nWdvjIP6D2s Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic Introduction and Special Guest
03:22 Starting with Max and Scopely
08:26 Scopely's Breakout Success
14:27 Scopely's Winning Formulas
20:37 Launching a Game at Scale
24:04 Different Types of Traffic for Game Launch
28:37 The Importance of Featuring and Channels for Launch
30:32 Strategies for Growth and Algorithm Manipulation
31:30 The Importance of Starting Strong
33:40 Timing and Seasonality in App Launches
34:14 The Impact of Changing App Icons
36:14 Success Stories of Simple App Ideas
37:08 Negotiating IP Deals
38:24 The Process of Signing IP and Deal Structures
40:49 The Challenges of IP Approvals
42:55 Calculating Fees and Revenue Sharing in IP Deals
45:52 The Limitations of Predictive LTV in Soft Launch
49:20 Analyzing ANR Issues and Ad Networks
55:47 The Importance of Collecting Data for Troubleshooting
59:34 Balancing User Experience and Revenue Generation --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Starting strong in app rankings is crucial for long-term success.
Changing app icons can help reactivate dormant users and trigger increased engagement.
IP deals require careful negotiation and consideration of upfront fees, revenue sharing, and content approvals.
Predictive LTV is challenging to calculate accurately in soft launch.
Collecting data and using analytics tools can help identify and troubleshoot ANR issues and ad network problems.
Balancing user experience and revenue generation is a constant challenge in the gaming industry. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://lancaric.substack.com/p/creative-framework-how-to-win-in?r=7qqaf&utm_campaign=pod&utm_medium=web&triedRedirect=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes