352. Four Kids, a Farm, and a Million Dollar Skincare Business with Emilie Toups of Toups and Co Organics

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups & Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature. 

Emilie first started creating skincare and makeup in her farmhouse kitchen after discovering how organic tallow and other quality, natural ingredients made a huge difference in her skin and her family’s wellness. What started off as an Etsy shop four years ago has now turned into a multimillion dollar skincare business.

Toups & Co Organics is an incredible success story. Not only has the company grown and continues to grow financially, but through the assistance of our Mastermind program and investing in their business, Emilie and her husband, Trent have been able to buy back their time to focus on other things that matter- such as homeschooling their children.

In this episode, we talk about getting over the feeling of needing to do everything yourself, the importance of investing in yourself and your business, how you can conduct job interviews properly when you begin hiring in order to make sure that you find the right help and we even discuss paid ads!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Visit the Toups & Co Organics website
• Follow Toups & Co Organics on Instagram
• Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.
• Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss