BRAVE COMMERCE Special Episode: Inside an Acquisition—The MikMak x SPINS Story + Lessons from BRAVE COMMERCE Leaders
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Feb 3, 2026 An inside look at how a fast-moving acquisition came together and why timing and the right partner matter. Practical talk about integration, change management, and the first 90–180 day priorities after a deal. Conversations about preserving culture, supporting teams through uncertainty, and using data to accelerate product plans. Real-world clips highlight what operators do to protect what works while scaling.
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Acquisition Began Over Breakfast
- Rachel describes meeting Jay Margulies for breakfast and being surprised when he proposed acquiring MikMak.
- The conversation shifted from a data partnership to an acquisition within a single meeting, triggering a rapid deal process.
Assess Timing With Four Lenses
- Evaluate timing using investor tenure, market dynamics, customer environment, and employee impact.
- Choose exits when the strategic fit and external conditions align, not just because an offer appears.
Vet Acquirers Across Three Stakes
- Vet an acquirer's intent for customers, investors, and employees before agreeing to a deal.
- Prioritize partners who clearly improve product capability, financial outcome, and employee career growth.