Building A Growth Marketer’s 90-Day Plan — in 64 Minutes (Jay Desai)

Download my customizable 90 Day Plan here: https://deliveringvalue.co/90

In this episode, Jay Desai, Growth Lead at Navattic, shares his approach to stepping into an early-stage growth role with clarity and purpose. He reflects on how his first 90 days were spent gaining product knowledge, ramping up without burnout, and aligning cross-functional teams around a unified vision of growth.

Jay talks about the ambiguity of growth roles and how the early days are about building relationships, learning, and strategic prioritization. He explains how he uses frameworks like “task-relevant maturity” and sprint systems to manage expectations while delivering early wins.

Now leading growth at Navattic, Jay discusses his role in designing operating systems, building trust, reducing capacity confusion, and creating a repeatable model for experimentation to drive long-term success.

In this conversation, you’ll learn:

• How to architect your first 90 days for impact across product learning, trust-building, and operating system design
• A practical framework for capacity planning, effort scoring, and balancing quick wins with long-term bets
• The most common misalignments growth leaders face and how to proactively prevent them

Things to listen for:

(00:00) Intro

(01:52) Jay’s role and scope at Navattic

(03:20) How Navattic defines “growth”

(06:03) What feels new vs. familiar in the role

(08:37) Why the first 90 days set the tone

(17:46) Learning the product and meeting the team

(32:42) Capacity limits and prioritizing work

(34:16) Tools Jay uses to run growth

(38:22) Applying engineering workflows to marketing

(49:11) Quick wins vs. long-term initiatives

(54:04) When to share the first strategy draft

(57:09) Pitfalls that derail growth roles

A huge thanks to this episode’s sponsor:

Navattic: Interactive Product Demo Software - https://navattic.com/value

Resources:

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/jayanishdesai/

Navattic: https://navattic.com/value

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewcapland/

Substack: https://media.deliveringvalue.co

Hire Andrew as your coach: https://deliveringvalue.co/coaching

Join Growth OS: https://deliveringvalue.co/growth-operating-system