S5E16 - How to set up & grow a SaaS affiliate program with Adam Glazer

What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Adam Glazer, the President of Partner Commerce, to explore the strategies for launching and growing a thriving affiliate program. Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads to an advertiser or merchant. In return, the advertiser compensates the affiliate for the traffic or sales generated through their referrals. Adam emphasizes that the key to affiliate marketing is its performance-based nature affiliates earn commissions only when they successfully drive a sale or lead, making it a highly effective and results-driven approach. Tune in to learn how you can leverage this powerful marketing strategy to accelerate your SaaS growth!

Key Timestamps

• (0:00) - Introduction to affiliate marketing misconceptions

• (0:49) - Episode overview and guest introduction

• (1:22) - Defining affiliate marketing

• (2:06) - Why SaaS companies should set up an affiliate program

• (5:03) - When should a SaaS company set up an affiliate program?

• (8:16) - Ideal circumstances for affiliate marketing success

• (10:37) - Common mistakes in setting up an affiliate program

• (11:09) - Importance of supporting affiliates

• (11:30) - How to start setting up an affiliate program

• (15:52) - Recruiting affiliates

• (19:14) - Onboarding affiliates

• (21:38) - Payment models and rewarding affiliates

• (25:35) - Best practices for setting up a successful affiliate program

• (30:57) - Challenges in growing an affiliate program

• (34:06) - Advice for SaaS founders growing to 10K MRR

• (34:53) - Growing towards 10 million ARR

• (37:03) - Contact information for Adam Glazer