The Duct Tape Marketing Podcast 10 Questions to Ask Before Hiring an Agency
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Nov 12, 2025 Sara reveals ten crucial questions for small businesses before hiring a marketing agency. She emphasizes the importance of asset ownership and measurable success. Understanding contract terms and team interactions is vital for a healthy partnership. She advocates for integrating AI responsibly while involving clients in the process. Transparency, education, and alignment with business strategy are key themes, ensuring businesses build a strong and informed marketing foundation.
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Knowledge Gap Enables Exploitative Practices
- Marketing is complex and many small business owners lack education about it.
- That knowledge gap allows some agencies to take advantage of clients who don't understand marketing purchases.
Demand Ownership Of Your Marketing Assets
- Always ask who will own your marketing assets and accounts before hiring an agency.
- Insist you own websites, paid accounts, tools, and grant agencies manager access you can revoke when the relationship ends.
Set Clear Success Metrics And Review Cadence
- Ask how the agency will measure success and how often you'll review metrics.
- Require clear measurement plans, agreed cadences, and education on what metrics mean and how they drive decisions.
