A Class of Their Own

Real Hackney Dave - Living Life on His Own Terms

13 snips
Jul 9, 2024
Meet Dave Buonaguidi, a Hackney-based artist who defied norms by leaving a successful advertising career at 50 and embracing chaos in his life. He shares his journey of personal struggles, dark incidents, and finding happiness through art. Dave's story is about authenticity, breaking societal norms, and creating meaningful connections through his unique art and advertising approach.
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ADVICE

Find And Pursue Your True Work

  • Find what you truly love doing and start pursuing it earlier where possible. Learn from choices and keep looking forward rather than staying stuck in regret.
INSIGHT

Advertising Lost Its Soul

  • Dave argues advertising lost soul as technology and checklists replaced craft and instinct. He values tactile, idea-driven work and fears AI and optimisation will hollow creative practice.
ANECDOTE

Building A Cooperative Agency

  • Dave co-founded St. Luke's as a cooperative with 30 equal founders and even gave the cleaner the same share as the MD. The experiment aimed to create a fair, non-hierarchical workplace and changed how they valued people.
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