Origin Stories PJ Vogt and Sruthi Pinnamaneni on Search Engine
PJ Vogt and Sruthi Pinnamaneni helped make Reply All, the rare show that made the internet feel legible. Created and hosted by PJ Vogt and Alex Goldman, and produced by Sruthi Pinnamaneni, the podcast took strange online mysteries and trends and reported the hell out of them. It was funny, accessible, occasionally anxious, and for a certain generation of listeners, it became the way the internet explained itself.
When Reply All ended, it left behind not just a devoted audience, but a real absence: a space where curiosity about technology, culture, and human behavior could unfold. In this episode, PJ and Sruthi talk to Matthew about building their follow-up show, Search Engine, and what it means to start again. They get into why they chose to go independent, how they think differently about scale now, and what they’ve learned about curiosity, ambition, and sustainability in podcasting.
“There’s a kind of intellectual space I like to be in,” PJ says. “Warm and curious... where you’re feeling the workings of a mind you enjoy riding shotgun with.” Sruthi reflects on the pressure that came with growth: “I want to feel like any size we’re at is a good size.”
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