Design Better

Design Better Experts in Residence: Roundtable at Sequoia Capital

44 snips
Jan 14, 2026
Irene Au, a former design leader at Yahoo and Google, and James Buckhouse, a Design Partner at Sequoia, delve into the evolution of design in tech. They discuss the transformative role of design in startups, emphasizing storytelling and creativity. The panel reflects on the impact of AI—balancing efficiency and creative friction—while advocating for preserving human craft. They also explore the cognitive effects of AI dependency and link beauty in design to natural ratios, enriching the discussion with insights from their diverse careers.
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ANECDOTE

Building Yahoo’s Human-Centered Program

  • Irene built Yahoo's human-centered design program to bring user research into core practice because developers had never watched people use their products.
  • That shift helped teams move from assumptions to empathetic insights about user behavior and needs.
INSIGHT

Multidisciplinary Teams Prove Design’s Value

  • Multidisciplinary teaming produces richer evidence of design's value and helps large organizations invest in creative problem solving.
  • Market volatility can temporarily shrink design roles, but the underlying need for integrated design thinking remains.
INSIGHT

What Investors Want From Founders

  • Investors at Sequoia look for founders who are outliers with deep insight and the will to act, not just good execution skills.
  • Design matters when it helps articulate and realize a distinct idea that yields a special outcome for users.
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