The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20 Product: The Ultimate Guide to Product Reviews: What Makes the Best vs the Worst | How Often Should They Be | Who Should Be Invited | Who Sets The Agenda | How to do Follow-Ups Post Product Reviews
5 snips
Jul 6, 2022 
Scott Belsky, Adobe’s Chief Product Officer, shares his expertise on product reviews along with Aparna Chennapragada from Robinhood and Kayvon Beykpour, a veteran from Twitter. They dive into what makes a great product review and common pitfalls to avoid. The trio discusses the importance of clear agendas and participant selection, especially in remote settings. They emphasize balancing intuition and data in product development and outline strategies for effective feedback, accountability, and maintaining open communication within product teams.
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Alignment and Action
- Achieve team alignment by iterating on a prototype until everyone envisions the same customer experience.
- Meticulously capture actionable items during discussions to maintain momentum.
Optimize for Desired Problems
- Optimize for the problems you want to have: customers requesting enhancements.
- Focus on issues preventing users from finding value, like a clunky signup process.
Customer and Experience Focus
- Before starting product reviews, define the target customer and the experience goal.
- Consider the primary user path and optimize steps; avoid pleasing everyone at once.