Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.
We discuss:
- Why invest in consumer right now
- Difference when investing in consumer vs. tech
- Consumer macro trends she’s bullish vs. bearish on
- The balance between retention and growth
- Her due diligence process and how she measures traction
Thanks for listening.
