The Shift with Sam Baker Amy Larocca: 'the wellness industry sets women up to fail'
Say the word wellness and it conjures an instant image in our minds… glowing skin, enviable abs, sludgy looking juice, tasteful muted leisurewear and lots and lots of money.
Where we used to have diets and anti-ageing cream, we now have peloton and ashwaghanda gummies and collagen powder. Or we do if we can afford to.
So I’m delighted to welcome to The Shift, the award-winning American journalist Amy Larocca, who has written an entire book on the subject, How To Be Well, aptly subtitled ‘finding a way through the self-care epidemic without losing your mind and your money’.
I’ve been a fan of Amy’s work for a long time because for 20 years she was the fashion editor of New York magazine and like me is interested in the recent shift from owning the latest it bag to owning the latest it abs. She also wrote a great piece for the New York Times back in 2022 called Welcome to the menopause Gold Rush which I must have shared hundreds of times and will link to in the show notes.
Amy joined me to talk about how easy it is to get sucked in by the virtue trap of wellness promise, how suddenly everyone’s a frontiers woman, bovine colostrum (yes really), how the industry is sucking in teenage boys and the price of entry to adult womanhood. We also discussed Oprah, HRT, bionic babies biohacking and so much more!
* You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including How To Be Well by Amy Larocca as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me.
* If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com.
• And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com
Learn more about your ad choices. Visit megaphone.fm/adchoices