What Nonprofits Risk When Focusing Only on Short-Term ROI (with Jaclyn Jones)

“I don't think there’s a generosity crisis. What I think we're seeing is less about the heart of people and more about the struggles people are going through right now.” –Jaclyn Jones

Ongoing retention decline has nonprofits chasing quick wins and short-term ROI. But when you believe without question that humans are generous like Jaclyn Jones, you play the long game.

As the Chief Philanthropic Economist at Masterworks, Jaclyn is exposed daily to the economic trends behind giving. But in the face of downward trends, she doesn’t panic. She pivots.

Jaclyn believes that sustainable giving is hidden behind short-term ROI numbers. And as nonprofits, it's our job to create the conditions, and build the relationships, that reveal it.

In this episode, Jaclyn shares:

1. How to look beyond immediate ROI numbers when analyzing retention and other success metrics
2. Why she thinks today’s economic trends actually disprove a “generosity crisis” in nonprofit giving
3. How to innovate your channel strategy to connect with donors in ways that are actually meaningful to them

Find links to resources mentioned and key takeaways in the show notes for this episode: https://www.futurenonprofit.com/jaclyn-jones/