Successfully Creating Your Own Brand | Web Summit Keynote

Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future.

Key Moments:

[0:18] Branding and marketing is a signal

[1:20] People buy on emotion for logical reasons

[3:00] Mickey Mouse has an extraordinary frequency

[4:15] You need to be credible

[6:40] You need to show impact

[7:38] The three strategies you need to create