The Growth Podcast

How to AI Prototype Well | Masterclass from $5.5B Founder, Nadav Abrahami (Wix)

27 snips
Feb 27, 2026
Nadav Abrahami, Wix co-founder now leading Dazzle (AI prototyping and visual editor founder), walks through AI-driven product prototyping. He demos building a LinkedIn sentiment feature from screenshot to multi-page clickable prototype. Topics include starting from your design system, rapid divergent variants, visual editing vs code, user testing, and handing off production-ready code and specs.
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ADVICE

Use AI Prototyping Every Day

  • Do use AI prototyping tools constantly for PM work to rapidly create playable, functional experiences you can test with users.
  • Nadav says AI makes prototypes cheap and fast, unlocking experiments PMs were previously blocked from building.
ADVICE

Lock The Problem Before Prototyping

  • Do complete problem-space work before prototyping: define the problem, user story, and rough solution shape in one paragraph.
  • Aakash stresses if you can't write those three, you're not ready to open a prototyping tool.
ADVICE

Always Start From Your Design System

  • Do start prototypes from your product design system, not a blank page; import a screenshot and save it as a reusable template.
  • Nadav demonstrates dropping a LinkedIn screenshot to match visuals and reuse across features.
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