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Clear Cooperation Debate
- Wacksman believes private listing networks are bad for buyers, sellers, and agents.
- He supports clear cooperation, ensuring all parties have access to all available inventory.
Brand Extension Strategy
- Zillow extends its brand based on customer trust and demand.
- They evaluate whether to extend or create new brands by asking customers what they would expect or want.
Evolving Lead Expectations
- Consumer expectations for online leads have changed.
- They now expect brands to understand their needs and help them fulfill those needs, driving Zillow's shift towards a transaction-based model.