The Manifestation Method Podcast by Ayelet Polonsky Ep. 107 - Push Through Fear & Create Your Purpose With Cathy Heller
Mar 24, 2025
Cathy Heller, podcast host and coach who helps people build businesses around their gifts, shares how to push through fear and align with your true self. She talks about intuition, manifestation as reception, simple practices to shift state, and starting before perfect. Short, practical, and inspiring takes on purpose, energy, and turning creative impulses into action.
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How Tailored Cold Calls Built A Half-Million Dollar Music Career
- Cathy Heller built a lucrative songwriting career by cold-calling music supervisors and tailoring songs to specific projects, not waiting for labels to choose her work.
- She licensed songs to TV shows and ads, earning up to $80,000 per placement and making about $500k/year as an indie artist.
Be Willing To Be Uncomfortable And Make The Calls
- Do tolerate short-term discomfort to reach long-term creative goals by making calls or taking action beyond your comfort zone.
- Cathy reframed cold calls as the bridge to 'the life I want' and repeated them until relationships and placements followed.
Launch Messy Workshops Then Scale What Works
- Do iterate publicly: teach, host workshops, or launch imperfect webinars to test demand and scale fast.
- Cathy ran living-room workshops, then webinars that made $147,000 in one hour and scaled to a million.