B2B Ep 15 - Finding and Pitching the Right Journalists: A Guide to Press Releases

Today I welcome back Jessica Morgan to talk about effective tips for pitching to journalists. Throughout our discussion, we underscored the crucial role of a well-prepared press release and shared a range of strategies to identify and connect with the right journalists. We dive into utilizing databases, staying updated with relevant publications, subscribing to email bulletins, and conducting thorough online research using platforms like Twitter(X) and LinkedIn and much more.

Building meaningful relationships with journalists is key and following journalists on social media, attending meet-the-journalist events, and actively engaging with their posts could prove fruitful for you business. 

 

Connect with Jessica: 

jess@carnsight.com

https://www.linkedin.com/in/jess-morgan/

Twitter or X @cornwalljess

https://www.carnsight.com

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