Climate Rising Scaling Regenerative Agriculture and Carbon Markets with Indigo Ag’s A.J. Kumar
Mar 4, 2026
A.J. Kumar, Vice President of Sustainability Sciences at Indigo Ag, leads innovation at the crossroads of agriculture, biological inputs, and carbon markets. He discusses microbial seed coatings, water-efficiency products, and market pathways for soil carbon credits. He also covers adoption barriers, measurement using remote sensing and models, and new financing and tech to scale regenerative farming.
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Regeneration Defined By Soil Health Principles Not Dogma
- Indigo frames regenerative agriculture around soil health principles rather than a single prescriptive checklist.
- Core principles: living roots, soil armor, biodiversity, minimize disturbance, integrate livestock, and context‑specific solutions.
Transition Costs, Know‑How, And Logistics Block Adoption
- Major barriers to scaling regenerative ag are transition costs, know‑how, and logistics rather than lack of interest.
- Indigo offers financing (carbon payments) and training (Carbon College) to lower adoption friction and accelerate transitions.
Sell Ecosystem Services To Buyers Not Just Farmers
- Treat farmers as suppliers of ecosystem services and connect them to buyers who value those services rather than charging farmers directly.
- Indigo sells to buyers like Microsoft, Walmart, and Google to fund farmer transitions and supply‑chain resilience.