Ten years ago, IBM made a gamble. Through a monumental advertising and PR campaign, it promised that its AI technology–Watson–would transform the health care industry as we know it. A decade and billions of dollars later, Watson Health is being sold for parts.

What went wrong with IBM’s “moonshot?” And what does Watson’s failure tell us about the promise of AI for health care?

Guest: Casey Ross, national technology correspondent for STAT

Host: Lizzie O’Leary

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John B. Thompson, "Book Wars: The Digital Revolution in Publishing" (Polity, 2021)