Why Did You Start A Podcast – PTC 505

START A PODCAST FOR THE RIGHT REASONS

Why did you start a podcast? I'm talking about the real reason.

Coaches tell me they want to grow their audience or make money.

That can't be your real why. When you ask why about seven times, you'll get to the real reason you wanted to start a podcast.

Your struggles to grow and monetize your show has nothing to do with your podcast. The problem is you.

Your podcast is just the vehicle. If people aren't coming for you, they aren't coming at all.

Let me show you why.

THE START OF PODCAST TALENT COACH

When I started my show, I thought I wanted to help people become better hosts and build a consultancy. Over the years, I learned that wasn't my real reason.

That purpose wouldn't keep me motivated.

In 2005, I came across an article in Wired Magazine. The article was about former MTV VJ Adam Curry creating this thing called podcasting.

He was interviewing a guest in his car and distributing the show through the RSS feed technology used by blogs.

This sounded really cool, but was way over my head.

At this time, I had been in radio for about 12 years. The thought of owning my own show in this new medium was exciting. But I had no idea where to start.

Around 2009, I got my first iPhone and started listening to a ton of podcasts. At the time, there were about 80,000 podcasts.

In 2012, I was hooked and started writing a blog about podcasting. The content helped podcasters sound more professional like radio broadcasters.

That blog led to an opportunity to write for the New Media Expo blog where Dave Jackson from School of Podcasting discovered me.

During our conversation, Dave asked why I didn't have a podcast. That was the start of this podcast in 2013.

The show started with the blog content. I was showing people how to sound more professional. Listeners got a lot of tools and tips that we used in radio.

The show struggled to grow. It was struggling, because people weren't dying to know how to sound more professional. More professional also wan't my deep, burning passion.

THE REAL REASON

Then one day I was talking with a client when he said, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal."

That was the day I realized my purpose needed to be bigger. Giving people information to sound better was ok, but it wan't life-changing.

As I looked inward and reviewed the clients in my world, I realized I really want to help people become that magnetic, influential personality and show host. Not just somebody sharing information. But somebody who entertains, builds relationships, and can inspire people to take action.

When I can do that, I make the world better. That gets me fired up.

I saw it in my radio career as well.

When I started in radio, I thought the music knowledge would get me to the top.

I shared trivia, music news, tidbits about the bands. I had it all. And, nobody cared.

Then one day I started sharing my story and who I am. I began building relationships with my listeners. That was the day I started my climb to the top and have been there ever since.

Attract people with who you are.

IT'S ABOUT YOU

It's not about your content, but you.

People will show up for your content. They'll come for your 6 steps to success.

But once they learn the 6 steps, nothing about your content will keep them coming back. The only reason they come back every week, is because they want to be around you.

The confidence you portray helps you become magnetic. It's not about what you're saying. It is who you are being while you're saying it.

Your podcast really has little to do with it as well. The podcast is just the vehicle.

It's about authority, not the podcast.

I believe podcasting is the best way to share your message for a variety of reasons.

Podcasts are portable. You can consume podcasts while doing other things. Your show is delivered right to your subscribers phone in their feed. And audio builds relationships through theater of the mind.

WE HEAR IN PICTURES

We speak in words. We hear in pictures.

Stories build relationships. Relationships build trust and authority.

Everyone can be a storyteller.

Stories start with a intriguing introduction. They are filled with vivid details. Great stories end with a powerful conclusion.

Powerful stories are also filled with personality. These stories make people laugh, cry, or marvel at something.

Everyone has a personality. We just need to uncover it and make it shine.

So, why did you start a podcast?

Your successful podcast is about relationships, not ads.

LISTENER ATTRACTION STRATEGY

Attract listeners rather than chasing them.

Let's get clear on your strategy.

Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world?

Let's build your strategy.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You can develop your personality and storytelling. You can become a magnetic, influential personality and show host. Let me show you how.

Visit www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. I'll see you there.