Today, Explained

Suing big food

10 snips
Aug 11, 2023
Spencer Sheehan, a dedicated lawyer specializing in consumer protection, takes on Big Food by targeting deceptive advertising practices. He discusses his battles against brands for misleading claims, like Tostitos chips lacking real lime and Kraft's exaggerated cooking times. Sheehan dives into the complexities of food labeling regulations, the role of the FDA, and how legal actions can spark change in the industry. With humor and insight, he shares the challenges of navigating consumer rights in a world of clever marketing.
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ANECDOTE

A&W Root Beer Lawsuit

  • Spencer Sheehan enjoys targeting misleading food labels, citing A&W root beer as a prime example.
  • A&W advertised their root beer as "made with aged vanilla," but it contained almost no real vanilla.
ANECDOTE

Velveeta Lawsuit

  • Sheehan also sued Kraft over Velveeta's "three-and-a-half-minute" cooking time claim.
  • The lawsuit argues that additional steps make the claim misleading.
INSIGHT

Sheehan's Motivation

  • Sheehan is motivated by noticing small details that others overlook, applying this to consumer protection.
  • He acknowledges the humor in his pursuits, but emphasizes the importance of holding companies accountable.
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