The Unofficial TikTok Shop Podcast with Jordan West
Ep 4 - Make Better Decisions With Data From Your Facebook Ads, Google Ads, etc.
In this episode, we talk about using long-term data, where to find that data, and how it could save you lots of money.
What do we mean? Basically, looking at where you've come from to determine where you might be going.
It can be tempting to look at recent data, especially when it may be more favorable - but recent data isn't nearly as valuable as long-term consistent data. If you've been on a long down-trend but you've had a little uptick, it would not be smart to base marketing decisions off of one small uptick - look at the overall trends.
Where can you find this data?
Facebook - Ads Manager - "Overall" Tab, Campaign Level
Website / Google ads - Google Analytics - Many reporting options
Quick Tip:
Set up UTM codes when tracking Facebook data in Google Analytics!
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