Uncensored CMO Why advertising is broken & how to fix it - Tom Goodwin
72 snips
Jul 14, 2025 
Tom Goodwin, an insightful author and consultant, dives deep into the broken state of advertising today. He critiques the industry's obsession with short-term metrics, arguing for a return to brand-building and genuine consumer engagement. Goodwin emphasizes the importance of customer insights and long-term vision, encouraging marketers to take leadership roles. He also discusses the tension between creativity and data-driven approaches, advocating for a simpler, more effective advertising landscape that values emotional connections.
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Misunderstood Role of Advertising
- Tech leaders misunderstand advertising's emotional and ambiguous nature.
- Over-measuring and short-term attribution distort true advertising purpose and effectiveness.
Be Mindful of Advertising
- Stop ad-blocking occasionally to attentively review ad quality and relevance.
- Reflect on personal purchasing decisions to understand effective marketing's subtle impact.
Integrate Customer Service and Marketing
- Market with customer insights and align customer service with marketing.
- Listen deeply to customer needs and integrate their voice into product and marketing strategy.