The Growth Recipe: Disrupting the Food Industry with THIS - Andy Shovel

Building a brand from £0 to £24 Million is not a simple process, however, THIS has managed to achieve it in just 4 years. But with achievements like this, the journey can't be smooth sailing. In this episode of WIT, Co-Founder Andy Shovel tells us his personal journey to get to this point and some of the reasons why THIS is currently outperforming its competitors. 00:00 - Intro 01:32 - Andy's Early Years 03:50 - Being Diagnosed With Autism 05:36 - Andy's First Business Idea 07:14 - The First Business 09:00 - Working In McDonald's 12:12 - Why Chosen Bun Worked 14:48 - Meeting The Deliveroo Founder 16:30 - Finding Problems To Solve 21:46 - Almost Starting A Medical Business 24:44. - Going From Meat to No Meat 27:17 - Why Do You Need A Co-Founder? 30:08 - THIS Product Development 31:20 - Going from £0 - £20 Million 33:33 - Getting The First Retailer 35:51 - What's Not Working In The Category 38:35 - THIS Approach To Marketing 41:45 - The Stunt That Went Wrong 47:18 - Stepping Down As CEO 50:22 - Learnings From The Journey 53:18 - What It Takes To Build Brands 54:53 - The Future

Follow Andy: https://www.linkedin.com/in/andy-shovel-92533414/ Follow THIS: https://www.instagram.com/this.uk/