Equity How do you know when it’s time to shut down?
May 10, 2023
Kristen Anderson, co-founder and CEO of Catch, shares her candid journey about the heart-wrenching decision to shut down her payroll benefits app for the self-employed. She discusses the emotional complexities of entrepreneurship and how venture capital influences founders' decisions. Kristen emphasizes the importance of transparency in the entrepreneurial process, highlighting her commitment to building in public. Despite the challenges, she looks forward to returning to the fintech space, proving that resilience is key even in peak pessimism.
AI Snips
Chapters
Transcript
Episode notes
Finding Your Role
- Take ownership and identify gaps where you can contribute.
- The CEO role is not inherently superior, it's simply a different job that needs filling.
Founder vs. CEO
- The founder isn't always the best CEO; questioning traditional roles is important.
- Being CEO comes with unique pressures and responsibilities that aren't always obvious.
Building Catch's Value
- Catch focused on building a valuable product for self-employed individuals.
- Despite challenges, they succeeded in creating something people valued, evidenced by customer pleas to stay open.