New Media How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
32 snips
Dec 20, 2023 Insights on monetizing newsletters, utilizing free subscriptions to convert into paid memberships, tactics for subscriber acquisition and conversion, importance of targeted messaging, email marketing strategies, comparing influencer marketing on YouTube and Instagram, industry benchmarks for influencer marketing CPMs, organizing newsletter sponsorships, exploring alternative social networks
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Sell Only To Engaged Subscribers
- Trigger email sales sequences only for engaged subscribers using open-based rules.
- Send targeted drip emails weekly to users who opened most recent messages to avoid harming deliverability.
Start Drips Small And Iterate
- Start membership drip sequences small and iterate based on response.
- Begin with three emails over three weeks and expand if messaging performs well.
Email Still Outperforms Other Channels
- High-quality sales copy consistently drives strong signups when sent to engaged lists.
- Email remains the most effective channel for driving membership conversions at scale.