Why People Give: Identity, Love, and the Psychology of Philanthropy with Jen Shang

In a new episode of Untapped Philanthropy, philanthropic psychologist Jen Shang joins hosts Kerrin Mitchell and Tim Sarrantonio to explore a fundamental question: what if giving is rooted in identity, rather than financial transaction?

Drawing on decades of research, Jen introduces philanthropic psychology as the study of how people love, and how that understanding can reshape fundraising, grantmaking, and the broader social sector. The conversation centers on how generosity connects to meaning, relationships, and psychological well-being.

Together, Kerrin, Tim, and Jen explore how foundations and nonprofits can move beyond strategy to better understand the individuals behind decisions. From authenticity in leadership to the role of identity in shaping philanthropic environments, they discuss why creating space for reflection, listening, and human connection can lead to more impactful and sustainable outcomes.

They also unpack the tension between love and power in philanthropy, and what it looks like to center dignity, trust, and genuine care in the process.

For more info on Jen, visit: 

Website: https://www.philanthropy-institute.org.uk/vision 

Linked In: www.linkedin.com/in/jen-shang-92320967 

To learn more about Fluxx, visit: fluxx.io

Tim Sarrantonio has launched The Generosity Spectrum, an educational gaming company focused on helping nonprofit leaders explore generosity, identity, and motivation through hands-on learning. The work blends research, play, and systems thinking to create practice spaces where people can learn together in more human ways. To learn more about the thinking behind the company and where it’s headed, listeners can subscribe to Tim’s LinkedIn newsletter.

Episodes of Untapped Philanthropy are edited, mixed, and mastered by Rocket Skates Recording.