
My First Million DHH: $100M+ Advice That'll Piss Off Every Business Guru
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Mar 17, 2026 David Heinemeier Hansson, creator of Ruby on Rails and co-owner of 37signals, dives into why constraints spark originality. He gets into being confidently wrong in public, choosing taste over endless data, and why business advice depends on context. Plus, his surprising shift on AI, admiration for Shopify, and his fight with Apple over app store control.
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Constraints And Ignorance Spark Better Ideas
- Ignorance can help solve novel problems because prior loops lock people into stale paradigms they can no longer unsee.
- David Heinemeier Hansson says the post-dot-com crash forced scrappiness, open source, and Ruby on Rails because 37signals lacked money, servers, and headcount.
Why DHH Still Loves His Wrong Facebook Bet
- David Heinemeier Hansson loves his wrong Facebook post because it reminds him to judge decisions by odds, not outcomes alone.
- He missed surveillance capitalism turning "trash traffic" into gold, but says nobody then truly priced that alchemy either.
Margins Let Taste Beat Endless A B Tests
- Taste beat data at 37signals because huge margins removed the need to grind through endless A B tests for tiny gains.
- David Heinemeier Hansson says they kept a data scientist for years, then admitted they ignored the numbers whenever taste disagreed.












