Venture with Grace Connor Heggie, Unify CTO on AI-Powered Sales & GTM Automation
Oct 28, 2025
Connor Heggie, co-founder and CTO of Unify, discusses leveraging AI to revolutionize sales and go-to-market strategies. He shares insights on how automation can enhance human decision-making in sales, highlighting key signals of buying intent such as web engagement and hiring trends. Connor also delves into Unify's demo-first approach and the importance of a robust Salesforce integration. He emphasizes the significance of data quality in machine learning and explains how ongoing development ensures product excellence while scaling operations across numerous companies.
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Agents Make Bespoke Signals Scalable
- LLMs enable bespoke web-scale signals (agents) so businesses can search for arbitrarily specific triggers.
- The hard part is running those agents at scale while respecting rules of engagement and data joins.
Join Signals To First‑Party Data First
- Always join external signals against your first-party CRM to avoid double-touching and respect unsubscribes.
- Prioritize building a best-in-class CRM integration before other features.
Ship A Tractable First Product
- Break your long-term vision into a six-month tractable product that moves the company forward.
- Ship web-intent automated outbound first: integrate intent data, build CRM joins, find contacts, create sequences, then iterate.
