THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing E52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess Campbell
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Jan 10, 2024 In a compelling discussion, email marketing expert Jess Campbell shares her insights on leveraging LinkedIn to grow email lists, particularly for nonprofits. She emphasizes the synergy between LinkedIn and email marketing, offering strategies to optimize profiles and promote engaging freebies. Jess reveals the power of waitlists and collaborative efforts to expand reach, while also addressing the importance of storytelling and high-quality writing in newsletters. Packed with actionable tips, this conversation is a treasure trove for anyone looking to enhance their email marketing game.
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Treat Email List as Product
- Treat your email list like a valuable product with a name, testimonials, and targeted messaging.
- Avoid posting links in LinkedIn posts immediately; instead, add them after 15 minutes or place links in comments to improve engagement.
Optimize LinkedIn Profile for List
- Optimize your LinkedIn profile by updating your cover banner to promote your email list with clear CTAs and easy-to-remember links.
- Regularly update your profile banner to reflect current offers or launches.
Use Waitlists to Build Interest
- Use waitlists to capture interest for launches, offering early bird prices and exclusive bonuses to incentivize signups.
- Waitlists help you nurture potential clients who may buy later even if not ready now.