Duo On Air Podcast

#209: How to get Cited In AI

Mar 16, 2026
They explore what it means to get cited by AI tools and why some sites get referenced while others do not. Practical tactics are shared like writing question-based content, structuring pages for easy AI extraction, and using schema markup. Tips cover readability, publishing rhythm, originality, and ways to track AI mentions.
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ADVICE

Write Content As Questions With Direct Answers

  • Create question-based content by writing the question as a headline and answering it directly in the post.
  • Use Google Autocomplete, People Also Ask, Reddit, and Ask Your Audience to discover real questions to answer.
ADVICE

Prioritize Readability Over Jargon

  • Write like a teacher: use clear, simple language and optimize readability scores (Yoast/Rank Math) to make content accessible.
  • Avoid jargon, long run-on sentences, and dense paragraphs so AI favors your clearer explanations.
ADVICE

Structure Pages So AI Can Pinpoint Exact Passages

  • Use heading tags (H1/H2/H3), bullet lists, numbered steps, and short sentences so AI can pull exact passages and link to them.
  • Ensure pages drop readers to the exact pulled section when cited in AI overviews.
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