Let's GO from Scattered to Strategic in your online ecosystem with Substack?

💎 My Diamond Member Portal for business owners who want to use Substack as a key part of of their online home is re-open for a limited time. This isn’t just Substack - this is audience development, platform congruence and business alchemy. If you have a business and need to get right to the heart of how to utilise this wonderful platform my annual audit and monthly hot seat mentoring calls will give you clarity, community and momentum as you build. If you have questions reply to this email or shoot me a dm here or on IG.

Hi folks,

How are you? It was fool’s Spring yesterday so that was nice. Our heating system also broke down so we got our log burning stove going. 🔥 I finished work late last night and I’m still working out how much energy I have to do that at 44!

Transitioning from that into my daughter’s wild full moon energy at bedtime. I feel fragile today. As I emerged from the tussle at 9.15pm, my son guided me into the kitchen;

You’ve got to see this mum!

It was Venus - the planet - it’s our planet mum look at it, it’s incredible. (Yes Venus is our real name) And it was, really really incredible, twinkly in the centre of a jet black sky - it made me feel really small and really powerful all at the same time.

You and the beautiful network of STARS around you…

I dug this class out of the archive because it’s SO important for you all to watch if you are building here on Substack, you’re semi confused about how Substack can plug into other places (email lists, social media, search engines) and you want to get unstuck on all of that.

How your business and other online spaces fit with Substack can feel like a tricky conundrum. A puzzle to solve.

- Why would people pay for a newsletter you’ve been sending for free

- How can you move your community over from socials

- What about if you already have an email list?

- Are we blogging too?

Digging it out from the archives was inspired by this Substack Note about online ecosystems

If you’re new to Substack this class is great for beginners but I also made you a Quick Start Guide. All members get access to my four week long drip fed beginners course too.

Other bits and bobs to tell you

* I’ve just wrapped up my live Audience Alchemy programme where we’ve spent 8 weeks streamlining out audience development ecosystem… It’s been THE most fun - I have loved spending time with the wonderful women in the course and leaning into hear more of their true voices and what they are here to do. Some of them met up in real life too! 🌟

* If you missed it, I went live with Veronica Llorca-Smith to chat more about how we use Substack with other platforms and we both got super transparent about the subscriber plateaus and member churn. Listen in your pod app or here.

* I’m mid way through my experiment using IG and Substack Notes in tandem with specific outcomes. I’ll share more on IG as I go and ultimately write an article on it. Follow me over there?

* Last call to write a piece for International Women’s Day this weekend and have us share it. All the details are here.

* Members out ‘Get it Done Week’ is focussed on our welcomes to new subscribers - we will spend the week doing simple tasks like tidying up our welcome email, re-writing an impactful hero post, making a video to help folks understand Substack and drafting drip funnel emails.

What’s your flow for this wonderful platform with other online spaces you have?

How does it sit with other email newsletter platforms, social media, search engines? Need some help in the comments?

I also made a written summary of class here so you can read over it if you don’t have time to watch today.

Claire

✨

P.S - I’m speaking at the Soulful Sales Summit next week - my session is around using audio here on Substack to grow your ‘know, like and trust’ factor with your audience and ultimately convert more readers to paid subs. I know audio isn’t for everyone but along with the other 47 speakers there’s a tonne of great stuff to lean into and choose from. It’s hosted by Ruth Poundwhite who I really respect. Grab your free ticket here.

P.P.S - LAST chance to join my LIVE class teaching you how to set up your own affiliate links for places like bookshop.org and other products and services you love. It’s live next week and the replay and accountability month is included. Affiliate links brought over £3000 into my business last year and I started when I had a very small audience - it compounds over time with many links bringing recurring income.

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