Agency Collective to "Saturday Morning Call Agency" - The Agital Story

Eric Ashworth is the CEO of Agital, an integrated marketing services company. As a seasoned marketing executive with over 25 years of leadership experience, he has built and led multiple high-performing marketing organizations and agencies. Before joining Agital, Eric was the President of SGK and led agency and marketing solutions initiatives at Quad.

In this episode…

Marketing is evolving as technology reshapes how brands reach and engage customers. What does it take to build a modern marketing organization that can keep up with constant disruption?

Eric Ashworth, CEO of Agital, explains how agencies are evolving to serve SMB and mid-market brands in a rapidly changing digital landscape. With host Todd Taskey, Eric shares his journey from brand marketing to building global agency networks, what founders should consider when selling their agencies, and how AI and integrated marketing will reshape the future of the industry.