The Game with Alex Hormozi Before You Run Ads, Fix This One Thing First | Ep 964
Apr 23, 2026
Four business owners bring real scaling headaches: a house flipper tempted to go national, a motocross operator battling copycats and pricing wars, a coach trying to double revenue, and an online program fighting churn. The conversation centers on fixing internal systems, tightening local dominance, aligning ads with sales, and bringing media in-house for better control.
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Dominate One City Before Going National
- Double down on dominating a single local market before expanding nationally.
- Alex says conquer a city, then a country; you can 8x sales (4M to 32M) within current infrastructure by selling ~20 customers/week locally.
Use Content To Multiply Impact Not Just Sales
- Content scales impact far faster than trying to convert every individual customer physically.
- Alex recommends the founder make content (record workshops, origin story) while the COO handles operations to reach millions with leverage.
Price Taller Offers Instead Of Always Cutting Price
- Test premium pricing and packaged offers rather than assuming local customers can't pay more.
- Alex suggests a done-for-you turnkey offer (~$100k) and mid-tier done-with-you offers ($15–25k) sold in high-intensity live events.