#52 Vlad & Reever | How They Risked It All To Build PuraU & Scaled To $140k In 24 Hours!

In this episode, I sat down with Vlad Vosovac and Reever Botha, the co-founders of PuraU, an innovative skincare brand. PuraU was founded in 2020 when Reever, who had struggled with acne breakouts throughout his childhood and adulthood, discovered the crucial connection between gut health and acne through a naturopathic consultation.

This revelation sparked the idea for PuraU. Having crossed paths at a business seminar a few years prior, Reever shared his vision with Vlad, and the two entrepreneurs decided to fully commit to the venture. They poured their resources into the business, investing six figures into stock, driven by a shared passion for revolutionising skincare.

The launch of PuraU's ARTG-approved kits in March 2020 coincided with the onset of the global pandemic. The response from customers was phenomenal, with the brand generating an impressive $25,000 in sales within the first three weeks alone. This initial success was followed by an astounding $350,000 in sales in the subsequent months, establishing PuraU as a promising player in the skincare industry.

Vlad Vosovac and Reever Botha have scaled PuraU from concept to successful and sought-after skincare brand, making a tangible difference in the lives of individuals struggling with skin issues. Today, PuraU products can be found on the shelves of major retailers such as Woolworths, among other retail locations.

In this episode:

• Spending six figures on stock before Covid hit the next month and the world shut down
• How they overcame the challenges of creating a product that has strict TGA guidelines
• The moment that inspired them to go all in and what they sacrificed to make their dream a reality
• Why personal development is key to truly growing any business
• The marketing channels that allowed them to finally start hitting proper scale
• The of PR and exactly how much revenue it can drive for your business
• Why they chose building a brand over drop-shipping
• Dealing with conflict in a partnership and learning to communicate better
• The most effective ways to improve your websites conversion rate

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Vlad: https://www.instagram.com/vlad.kosovac/

Reever: https://www.instagram.com/reeverbotha/

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