Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth 564 - Grow Your Business on LinkedIn in 15 Minutes a Day: Organic Lead Gen with Mollie Lo
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Aug 27, 2025 Mollie Lo, a seasoned LinkedIn business coach and founder of Lotus Mentoring, dives deep into optimizing your LinkedIn strategy to attract ideal clients. With her unique blend of strategy and business spirituality, she shares a practical 15-minute lead generation routine that transforms your presence without burnout. Discover how to craft non-cringey outreach messages, leverage LinkedIn's evolving features, and make your profile stand out. Mollie also highlights the importance of authentic connections and balancing productivity with personal boundaries.
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Mollie Asked Marketing Director During Onboarding
- Mollie asked her corporate director of marketing during onboarding about side work and was transparent about her LinkedIn intent.
- The company accepted her personal opinions as separate from employer representation.
Diversify Community And Use 80/20 Connections
- Diversify your LinkedIn community across first-degree connections, followers, and newsletter subscribers.
- Use an 80/20 rule: ~8 of every 10 connection accepts should be ideal clients; the rest can be mentors or peers.
15-Minute Outbound Lead Gen Routine
- Run outbound lead gen for 15 minutes every other day by sending targeted connection requests.
- Turn inbound engagement (comments/likes) into connections by pre-qualifying and inviting engaged people to connect.