The Art of Selling Online Courses 222 Selling $10K Courses From Podcast Only: How I Do It
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Jan 13, 2026 Kyle Buller, a somatic psychotherapist and co-founder of Psychedelics Today, shares his secrets to selling $10K courses through his podcast. He highlights how long-term content builds trust, making high-ticket sales without pushy tactics. Kyle delves into the importance of authenticity and vulnerability, reflecting on his personal journey after losing a massive social media following. He contrasts the impact of long-form versus short-form content and discusses growing a large email list to nurture leads effectively.
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Use Long-Form Channels For Course Conversions
- Prioritize podcast and long-form video to drive course sales rather than relying on TikTok.
- Jon Ainsworth and Kyle report TikTok audiences convert far worse for paid courses.
Podcast Listeners Became High-Ticket Students
- About 70% of Vital enrollees reported signing up after listening to the podcast for a year or two.
- Kyle shares listener stories showing relationship-building led directly to high-ticket purchases.
Mix Newsletters With Direct Offers
- Combine newsletters with direct promotional emails to nurture and sell to your list.
- Kyle says they send both news roundups and targeted solo offers for courses like breathwork.
