24. Leading Small And Effective UA teams - with An Vu

Welcome to the second season of Rise and Play podcast, where we are focusing on Portraits of Women in Games. In this first episode, I am talking to An Vu, Chief Marketing Officer at Small Giant Games.

In this episode, we will cover the following questions:

- What does a CMO do?

- How did An build a small and effective UA team of 11 people at Small Giant Games?

- How does she lead her team? What is her strategy with UA and creatives, and how do these two parts are collaborating together?

- What was her career journey from a UA associate to a CMO position? How did she create these opportunities for herself?

Enjoy this new episode!

More about Small Giant Games: https://www.smallgiantgames.com/

More about the UA Society: https://uasociety.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit riseandplay.substack.com