Change Signal

Hard Questions About Change (With Answers). Michael Bungay Stanier

23 snips
Feb 13, 2026
Susan Geller, executive director of a synagogue and longtime practitioner, joins to probe hard questions about leading change. She explores where leaders push on walls instead of leverage points. She reframes resistance as system feedback. She champions tiny, fast experiments and practical ways to influence without formal authority.
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ADVICE

Use Small Experiments Over Fixed Strategy

  • Treat strategy as iterative experiments rather than fixed plans.
  • Run small experiments, learn fast, then run another experiment to refine strategy.
INSIGHT

See Resistance As A System Signal

  • Resistance is a system response and a signal about what the change threatens.
  • People who voice resistance often reveal what most others won't say, so lean into curiosity to learn.
INSIGHT

Lead With A Tight, Audience-Focused Headline

  • Short headlines that speak to the audience's pain win attention over long rational explanations.
  • Position people as the hero and present your change as the guide's promise to solve a specific problem.
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