Raja Manaj - The future of the CMO

Raja Manaj discusses the changing landscape of the Chief Marketing Officer role and its future outlook. We recognize that the traditional CMO role is facing challenges due to advancements in technology and shifts in consumer behavior. The conversation highlights the need for CMOs to embrace both classical marketing skills and contemporary knowledge of technology and data. To stay relevant, CMOs should acquire expertise in emerging fields like artificial intelligence, virtual reality, connected cars, wearables, and the internet of things. Establishing clear connections between marketing investments and business outcomes is crucial for justifying marketing budgets to company executives. The future CMO is envisioned as a general manager with a profound understanding of marketing and the ability to navigate both traditional and modern marketing approaches.