The Digital Project Manager How to Know When Your Team Is Truly at Capacity (And When to Hire)
Mar 17, 2026
Brandon Llewellyn, Head of Delivery at Surface and agency ops specialist, talks capacity planning, resourcing and measuring project profitability. He explores using simple metrics, productizing work, and when bigger deals cut admin overhead. Brandon also covers top-down vs bottom-up planning and how AI is being used to free tactical time without replacing strategic roles.
AI Snips
Chapters
Transcript
Episode notes
Confirm Capacity With Data Before Accepting Work
- If your team feels full and time-tracking plus data confirm it, close the door to new work.
- Brandon says verify timesheet compliance first, then examine productization, deal size, and people wearing too many hats.
Productize Services To Reduce Overwhelm
- Productize services to reduce cognitive load and operational overhead.
- Brandon recommends templating, strong systems, and larger deal sizes to cut context switching and backend admin.
Big Deals Reduce Operational Drag
- Small deal counts create operational drag via context switching and many stakeholder relationships.
- Brandon contrasts one $70K deal replacing a dozen $5K deals to show backend savings and less admin.