Politics Now Why support for One Nation is rising
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Oct 14, 2025 Support for One Nation is surging, with demographic shifts revealing that Gen X outer-suburban voters are increasingly drawn to its message. The discussion highlights how grievances, particularly around immigration, shape this support. Pauline Hanson's relatable style and the lack of major party responses to key issues like housing and education may further solidify One Nation's influence. The recent Coalition reshuffle adds intrigue, especially with Jane Hume's absence from the frontbench, raising questions about its impact on urban voter outreach.
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Demographic Base Of One Nation Support
- Redbridge polling shows One Nation gains largely come from disgruntled Gen X voters aged 45–60.
- These voters often live regional or outer suburbs, still rent, and feel left behind by economic shifts.
Plain Speaking Trumps Professionalism
- Voters drift to parties that appear to 'speak plainly' and outside the professional political class.
- Pauline Hanson benefits from recognisability and a consistent, uncluttered message that appeals to disaffected voters.
Grievance Drives Right-Wing Momentum
- Grievance politics taps economic and cultural frustrations, with immigration as a frequent target.
- Political leaders who amplify grievance (e.g., Peter Dutton) have helped mobilise right-wing voters.