The Secret Lives of Games

04: Making the Spelunky 2 trailer with Derek Lieu

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Oct 18, 2018
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INSIGHT

Good Art And Music Do Half The Work

  • Strong art and music make a trailer's job dramatically easier; good assets are half the work.
  • Derek prioritizes punchy music and sync-to-beat editing to amplify excitement.
ADVICE

Plan For Freeze-Frame Forensics

  • Expect fans to scrutinize trailer frames and hide optional puzzle clues to avoid premature reveals.
  • When in doubt, prioritize long-term reveal pacing across multiple trailers.
ADVICE

Use Familiar Items As Implicit Reassurance

  • Trust players' familiarity: showing a few familiar objects reassures viewers without dedicating time to basics.
  • Use recognition as background context while the trailer foregrounds new content.
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