UX Research Geeks Why do user personas fail? And what to use instead | Jennifer Blatz | #65
Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.
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https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-fail
Episode highlights
00:01:14 - About Jen
00:02:27 - Jen’s journey to UX research
00:05:26 - Why user personas fail
00:09:26 - How many teams struggle to use personas
00:13:00 - Jen’s Scenario Alignment Canvas
00:18:18 - Running a Scenario Alignment Workshop
00:20:40 - Jen’s tips on running a UX workshop
00:25:16 - Final advice
About our guest
Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health.
Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz.
🔎 Where to follow Jen
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